Augmented reality can generally be seen as a type of modern virtual reality. When the real-world physical aspect is simulated with imaginary thinking, using touch, image, and sound, and making 3D settings produced by a computer, it is called a virtual world.
Today, AR is not limited to promotional products because AR now creates brands and builds relationships with customers. You can find details on augmented reality marketing from various internet sources.
Image Source: Google
Almost every company has started using AR as the main tool to introduce products/services to the market and to make their own brand image.
Because of the lack of academic research and research in the marketing of augmented reality, this article will begin with an emphasis on small research and a small number of scientific articles on experiential marketing that will form the basis and elements of the study.
Economists argue that the modern world is closely related to “experimental economic” elements, which means that customers are more likely to experiment with consumption. With this type of behaviour, customers usually consider functional benefits as an inappropriate aspect. This is a phase where experienced marketing will take effect to treat consumption as a kind of holistic experience and recognize the drivers of rational and emotional consumption.
The importance of skilled marketing is seen as a method of creating value for end-users, which in turn will be an added advantage for business, especially in the future. It will also encourage customers to make faster and more positive purchasing decisions.
Although the new advertising orientation is widely accepted as a marketing symbol in the future, not fully understood. Therefore, more diverse research techniques are needed to better understand consumers.