By removing major barriers to international trade, especially in Europe, language barriers should not prevent anyone from selling their products or services abroad. However, marketing translation is a great way to ensure that your product or service appeals to outside markets.
Research shows that customers are much more likely to buy from websites in their language than from websites in English. But receiving marketing translation services for your products is not always optional.
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Marketing translation is usually a fairly straightforward process, but like any translation, it's important to hire an expert to do a professional translation. This should be someone translating into their native language to ensure that your marketing materials are localized for the target market.
Even though marketing translations are unheard of, they still require a lot of skill. Marketing translation providers need to take a close look at each word used and try to understand the underlying emotion so they can use it in translation rather than just translating the word.
Depending on the complexity of your document, they may also want to talk to you to fully understand the message you are trying to convey and to ensure that the document stays true to your brand and provides a quality translation.